The Price is Right

A major component of your menu is pricing. This involves more than just deciding how much to charge guests, but also includes taking into account the cost of ingredients, labor, and more. While you don’t want high prices to turn customers away, you also need to price items appropriately for your business to make a profit. Typically, the cost of ingredients tends to be about 25-30% of the menu’s price, although this varies. A few tips for keeping prices reasonable? Shop around for ingredients and prepare appropriate portion sizes to reduce waste.